González Yannuzzelli, Jorge Luis. “Bibliographic Review on the Evolution of Marketing Communication: Challenges and Opportunities for Entrepreneurial Ventures in an Ecuadorian City ”. EKSIGMA Ecuadorian Journal of Scientific Knowledge 1, no. 1 (May 15, 2025): 21–33. Accessed April 16, 2026. https://eksigma.com/index.php/principal/article/view/15.